Branding is much more than a logo. But...it's also a logo. Are you harnessing the power of well-designed brand aesthetic? In the season, every episode has been building to this point. You've got the internal knowledge of your brand and its messaging—now it's time to visualize it at every customer touchpoint.

In the episode, we use real life examples of companies who transformed entire industries by focusing on their brand aesthetic and user experience to show you how you can best approach your own brand's visual identity.