In this episode, Helen Bullen explores a question many business owners ask themselves: why do we think we should already know how to run a business? She talks about the pressure to "just know" marketing, sales, and systems — even though most people were never taught these skills.

Helen shares why running a business is often much harder than it looks, and how self-doubt and comparison (especially on social media) can make it even tougher. She reminds listeners that learning as you go is completely normal.

She also introduces her Set Up and Sell course, a 4-week programme designed to help business owners build strong foundations and feel more confident selling.

Key message: You don't need to know everything — just focus on the next step.

Set Up and Sell

https://helenbullen.kartra.com/page/SETUPANDSELL