The Identity Architect

Why Diets Fail – And What Really Creates Lasting Weight Loss


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In this episode, I sit down with behaviour coach Miriam Blyth to unpack why so many smart, capable people still get stuck in yo-yo dieting. Miriam shares her own story of breaking free from 20 years of fad diets and discovering the deeper link between identity, habits, and emotions.

We talk about:

  • The hidden reason willpower and “just eat less” never stick

  • How to dismantle food guilt and neutralise emotional triggers

  • Why identity work is the overlooked foundation of transformation

  • The messy middle—how to push through when results feel slow

  • Why mindset, not macros, decides if change lasts

This is for anyone who’s tired of quick fixes and wants to finally understand how to create a body and mind that feel good for life.

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The Identity ArchitectBy Greg Fearon - The Identity Architect

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