Growth Capital Podcast

Why Differentiation Is the Real Competitive Advantage with Aaron Gervais


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⚡ Growth Capital Podcast - Episode 52 ⚡

In crowded markets, being “better” isn’t enough — you have to be different.

In this episode, Otherwise Brewing Co-Founder and CEO Aaron Gervais joins host Justin Dixon to unpack how he built one of the only gluten-free beer brands in the U.S. — and turned a small niche into a scalable business opportunity.

Aaron shares how he identified a white space in a saturated industry, found the right co-founder to complement his strengths, and built a company rooted in process, not just passion. From product-market fit to operational discipline, this conversation reveals why differentiation is the real growth engine behind enduring brands.

🔍 What You’ll Learn:

  • Why differentiation matters more than competition
  • How to find (and validate) white space in mature markets
  • The importance of complementary co-founders
  • Applying MVP thinking to physical products
  • Turning passion into process for scalable growth

  • 📩 Connect with Aaron Gervais:

    Visit their website — https://www.otherwisebrewing.com/ to learn more or get in touch.

    🎧 Listen now on:

    YouTube | Spotify | Apple Podcasts

    👉 Subscribe for more conversations with founders, investors, and PE leaders who are building the next generation of growth.


    💬 Drop a comment: What’s the biggest differentiator in your business today?

     

     

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    Growth Capital PodcastBy Justin Dixon