B2B buyers conduct more of their research online than ever before.

What are you doing about that?

Today, your sellers have fewer opportunities to influence the sale. Yet distributors continue to dedicate disproportionate resources to sales relative to their websites.

Your website needs to work with your sales reps and other customer-facing team members to help your customers make the right buying decisions. That means going far beyond just listing products and features.

3 Aspens Media webinar, President Lindsay Young covers not only why digital content belongs in your sales toolbox, but how to build a resource library that performs. She outlines:

* The importance – and purpose – of a content strategy

* Aligning content with the buyer’s journey

* Steps to building your resource library

* Getting sales team buy-in – and participation

* Common mistakes

* And more