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Why Direct Mail Should Be Part of Your Modern Marketing Toolbox
In this episode of Marketing Rebels: Breaking Business Barriers, we’re diving into how merging traditional, high-touch communication with modern marketing strategies can supercharge your business. We’ll break down why direct mail is still a game-changer and how to use it to grow your brand, whether you’re a small business owner, coach, or entrepreneur.
The Power of Direct Mail in Modern Marketing (00:04:08)
Targeted Campaigns and ROI (00:05:30)
Integrating Personalized Communication in Business (00:19:35)
Maximizing Efficiency in Direct Mail (00:19:45)
Introduction: Personalized letters may seem outdated, but Wilson shows how integrating them with digital strategies can still transform businesses.
Main Point #1: Direct mail enables businesses to connect personally and tangibly, surpassing digital methods.
Main Point #2: Targeted direct mail is cost-effective when properly segmented and tailored to maximize ROI.
Main Point #3: Combining direct mail with tools like Speedy streamlines large-scale, efficient marketing.
Real-Life Example: Wilson shares how tailored direct mail in a bond campaign successfully reached homeowners, renters, and parents, showcasing its effectiveness.
Key Quotes from the Episode:
“Neuromarketing is how we combine the studies of how our brain works to churn out marketing campaigns that create value. It’s about understanding where in the brain does your marketing message resonate, stay, and convert into a sale."
"You only need to be a few steps ahead of the person you're helping to be seen as an expert. Context is everything, and if you can meet people where they are and give them the next best step, you're already winning."
Recommended Resources from Shauna:
AirTable to help you plan, create, organize & outsource your content marketing. Click here to create your free account
KAJABI as an all-in-one resource to help you manage & market your business. Click here for your free 14-day trial
DUBSADO to streamline client management, contracts, and invoices all in one place. Click here for your free trial
FlowChat to simplify and automate your lead generation directly from social platforms. Click here to explore FlowChat
Restream to easily broadcast live across multiple platforms and expand your reach. Click here to start streaming
Fathom to easily record your calls, take notes and share with guests. Click here to start recording
About Shauna Van Mourik:
Shauna helps ambitious Women Coaches and Therapists build authentic, sustainable Six-Figure businesses through powerful brand identity, organic growth strategies, and streamlined content marketing.
GET CLIENTS: Dive into Shauna’s upcoming training, bonus resources & opportunities: https://www.shaunaleigh.com/connect-with-shauna
Note: This description contains affiliate links. If you choose to use these links, it helps support this channel, though there’s no obligation to do so. Thank you for your support!
ABOUT THE GUEST
Guest Name: Wilson Zehr
Bio: An accomplished entrepreneur, academic, and thought leader in the fields of marketing, innovation, and business strategy. With over 25 years of experience in the technology and telecommunications industries, he has founded or participated in 6 large-scale technology startups, raising over $60 million in venture capital funding in his career. As the Founder & CEO of Zairmail, a platform that makes it easy, fast, and inexpensive to grow your business using direct mail.
Guest Contact Information:
[email protected] (email to help with coordinating)
[email protected]://www.zairmail.com/
Your Next Steps:
Don’t forget to:
Subscribe to Marketing Rebels: Breaking Business Barriers on Spotify, YouTube, or your favorite podcast platform.
Leave a review to help us reach more changemakers like you!
Share this episode with someone who needs it.
Connect With Us: https://www.shaunaleigh.com/connect-with-shauna
🎧 @ShaunaLeighVM
🌐 www.shaunaleigh.com
📱 @sla.marketingconfidence
View all episodes
By Shauna Leigh Van MourikIn this episode of Marketing Rebels: Breaking Business Barriers, we’re diving into how merging traditional, high-touch communication with modern marketing strategies can supercharge your business. We’ll break down why direct mail is still a game-changer and how to use it to grow your brand, whether you’re a small business owner, coach, or entrepreneur.
The Power of Direct Mail in Modern Marketing (00:04:08)
Targeted Campaigns and ROI (00:05:30)
Integrating Personalized Communication in Business (00:19:35)
Maximizing Efficiency in Direct Mail (00:19:45)
Introduction: Personalized letters may seem outdated, but Wilson shows how integrating them with digital strategies can still transform businesses.
Main Point #1: Direct mail enables businesses to connect personally and tangibly, surpassing digital methods.
Main Point #2: Targeted direct mail is cost-effective when properly segmented and tailored to maximize ROI.
Main Point #3: Combining direct mail with tools like Speedy streamlines large-scale, efficient marketing.
Real-Life Example: Wilson shares how tailored direct mail in a bond campaign successfully reached homeowners, renters, and parents, showcasing its effectiveness.
Key Quotes from the Episode:
“Neuromarketing is how we combine the studies of how our brain works to churn out marketing campaigns that create value. It’s about understanding where in the brain does your marketing message resonate, stay, and convert into a sale."
"You only need to be a few steps ahead of the person you're helping to be seen as an expert. Context is everything, and if you can meet people where they are and give them the next best step, you're already winning."
Recommended Resources from Shauna:
AirTable to help you plan, create, organize & outsource your content marketing. Click here to create your free account
KAJABI as an all-in-one resource to help you manage & market your business. Click here for your free 14-day trial
DUBSADO to streamline client management, contracts, and invoices all in one place. Click here for your free trial
FlowChat to simplify and automate your lead generation directly from social platforms. Click here to explore FlowChat
Restream to easily broadcast live across multiple platforms and expand your reach. Click here to start streaming
Fathom to easily record your calls, take notes and share with guests. Click here to start recording
About Shauna Van Mourik:
Shauna helps ambitious Women Coaches and Therapists build authentic, sustainable Six-Figure businesses through powerful brand identity, organic growth strategies, and streamlined content marketing.
GET CLIENTS: Dive into Shauna’s upcoming training, bonus resources & opportunities: https://www.shaunaleigh.com/connect-with-shauna
Note: This description contains affiliate links. If you choose to use these links, it helps support this channel, though there’s no obligation to do so. Thank you for your support!
ABOUT THE GUEST
Guest Name: Wilson Zehr
Bio: An accomplished entrepreneur, academic, and thought leader in the fields of marketing, innovation, and business strategy. With over 25 years of experience in the technology and telecommunications industries, he has founded or participated in 6 large-scale technology startups, raising over $60 million in venture capital funding in his career. As the Founder & CEO of Zairmail, a platform that makes it easy, fast, and inexpensive to grow your business using direct mail.
Guest Contact Information:
[email protected] (email to help with coordinating)
[email protected]://www.zairmail.com/
Your Next Steps:
Don’t forget to:
Subscribe to Marketing Rebels: Breaking Business Barriers on Spotify, YouTube, or your favorite podcast platform.
Leave a review to help us reach more changemakers like you!
Share this episode with someone who needs it.
Connect With Us: https://www.shaunaleigh.com/connect-with-shauna
🎧 @ShaunaLeighVM
🌐 www.shaunaleigh.com
📱 @sla.marketingconfidence