Learn the 3 reasons some average books are perennial bestsellers while other well-written books aren’t.You can find the blogpost version of this episode HERE.The post Why do good books fail to sell while poorly written books fly off the shelves? appeared first on Author Media.Support the Show.

Why do good books fail to sell while poorly written books fly off the shelves?

The longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. Whether you self publish or are with a traditional house, this podcast will make book promotion fun and easy. Thomas Umstattd Jr. interviews publishers, indie authors, and bestselling traditional authors about how to get published and sell more books.

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A few months ago, we released an episode called The Starving Author: How to Market Books When You Have No Money.After the episode aired, several authors asked me a similar question: “What do we do if we do have money to spend?” You see, not all authors are starving. Some writers have spent years saving money, and they want to know how to get the best return on that money when they invest it in book marketing.So, how do you supercharge book sales if you have money to spend?In this week's episo...

The Thriving Author: How to Market Books When You Have Money to Invest

Author Media has a list of over 10,000 subscribers, and around half of them open our emails, which means our open rates hover around 50%. That’s a high open rate!It’s partly because new subscribers join our email list through webinars I present for writers and authors. By the end of each webinar, attendees know enough to want to open emails from Author Media and me. Plus, the comments, questions, and polls associated with the webinar allow me to get to know my audience better.If you want to g...

Speak, Engage, and Inspire: Secrets of Entertaining & Educational Webinars that Sell

An Uber driver's most valuable asset is his car. A photographer's camera is critical. An Uber driver with a broken car can't make money, and a photographer with a cheap camera will slowly starve.What is the critical tool for an author? What tool will help you earn money and keep you from starving?Your laptop!You write, edit, and promote your book on your laptop. A reliable, compatible computer is key to your success. Put another way, an old, unreliable computer is a terrible liability.Investi...

2024 Laptop Buying Guide for Authors

When readers browse Amazon, they have already decided to purchase a book. The only question is: Which book will they choose? What if there was a way to reach readers at this pivotal moment and persuade them to pick your book from the list they're considering?There is! It is called Amazon Advertising, and it has become one of the most popular forms of book promotion for indie authors.However, many authors feel intimidated by the idea of running Amazon ads.In this week's episode, you'll hear fr...

How to Sell More Books With Amazon Ads

The tools we use for writing have evolved over the centuries, from quill and inkpot to the printing press, to the word processor to AI. Recent developments in AI tools for writers have sparked everything from laughable images to controversy and fear.Is AI evil? Is it safe?In this week’s episode, we’ll discuss what you need to know about AI in our current day. You’ll learnHow (and how early) it developedWhat threats it poses to writersWhat advantages it offersHow to wield it for good in the wo...

Why do good books fail to sell while poorly written books fly off the shelves?

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