You swear you’re cutting back—but then, out of nowhere, the craving hits. Why? It’s not just habit or willpower—your brain and body are wired to want it.

 In this episode, Mike Hardenbrook breaks down the science behind why cravings happen and how to manage them, including: 

• How alcohol rewires your brain, making cravings feel automatic
• The role of glutamate and habit formation in alcohol-seeking behavior
• Why GABA imbalances create stress and anxiety that fuel cravings
• How blood sugar crashes mimic withdrawal, making you reach for a drink
• Nutrient deficiencies that can increase alcohol cravings—and what to do about them

   🎧 Cravings aren’t random. Tap in to learn how to take back control.