Hey, what's up, everyone. This is Quin, with only one "N". And I have an excellent question for you today. This question is from Luis and without further ado here we go.

"Hi, Quin, this is Luis from Columbia, South Carolina. My question today has to do with PPC campaigns and more specifically, with the search term report. I'm running an automatic campaign and I noticed that under the customer search term, instead of a search term there's an ASIN. Can you explain why that shows up and what information-- or what I can do with that information to design a custom PPC campaign? I appreciate the answer to your question. Again, thanks a lot for all you do and I'll talk to you soon"

Thank you very much, Luis. That is a great question because a lot of people have the exact same question. I know I did when I started. And the answer to this is quite easy.

When you do a search on Amazon, Let's say you go to Amazon.com right now and you do a search for the keywords or the search terms "Bluetooth speaker", you're going to get of course on top of the page, you're going to get a three sponsored ads.

And below that, you're going to see the best seller, which more than likely is going to be the Amazon Echo.

And then, if you go and open one of those, let's say go below the Amazon Echo and click on that product, it's going to open the product that you clicked on, of course. Obviously.

So that product is going to open and you're going to read the description and you're going to look at the bullet point.

And you're going to scroll down below the images in the description, you're going to see the frequently bought together.

Right. That's normal. Below this one, you're going to have more sponsored products. And this one is going to say-- let's see if I remember what it says. Something like "sponsored products related to this one" or "related sponsor products."

If you click on one of these products, these are of course sponsor products so people are bidding on these, pay-per-click.

So when you click on this, the keyword or the search term that's going to show up on the report for the person that owns that product is going to be the ASIN of the page that you had opened.

For example, if you were looking at the Amazon Echo and then you scrolled down and you saw your own product and you clicked on your own product, right, now you're paying for that.

So it's going to show up on your search term report, the ASIN for the Amazon Echo. That's what's happening there. OK.

Now, you are paying for those now a lot of people say-- I heard them say that you don't pay for those, but you do.

Anything that shows up on your search term report, you paid for it, right? Now. Another thing that I heard and is wrong, (remember, it is wrong) is to copy those ASIN and put them on a negative campaign.

Now the reality is you do not want to do that until you know it's basically how many sales are you getting for this. If any sales or not. Because if you're going to put it on a negative campaign, now you're not going to show up anymore

So if you are showing up when somebody opened the page for Amazon Echo (and that's just an example, of course), you want to continue to show up because that is the number one seller within the keyword that you want to rank for.

So if Amazon is showing you as another option, you want to keep being that option on the best-sellers page.

You are showing up on the best-seller page.

So that's the good news for you, right. Somebody is doing a search for whatever keywords that they are. Because Amazon is not going to show you the keywords they opened the other product.

So you can go see what your other product is. You have the ASIN. Go see what that is. And now you know that when somebody searches for that product or when they land on that page, Amazon is giving them the option to look at yours instead.

Right. So here are other products that are related to that.