April 12, 2022

Why do I love Squishmallows so much?

35 minutes

On this episode of Obsessed, we meet Gen Z's beanie babies, the Squishmellow! Made by Kelly Toys, Squishmallows are super soft, squishy animal shaped stuffies that range in size between a petite and a snuggly. The cute Squishmallows have become so popular that, in February 2020, the company announced that they had already sold 50 million of them. And they're still selling. They are also a hot trend on social media with #Squishtalk having 80 million views on TikTok. PLUS they have their own sub reddit.

And above all, Caitlin is OBSESSED with them!

Join us as we investigate this craze and try to discover the truth behind this cute toy!

We love you for listening!

Follow Caitlin Palmer @deskwench

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