<div> Key Points:</div> <ul> <li> Digital experiences are not like traditional customer interactions, it is immediate, there is a lot of competition, and expectations are really high — needs to start with user research.</li> <li> You don’t know them as well as you think you do.</li> <li> Your research is product-focused, not user-focused.</li> <li> Your users/market may have changed — not a one-and-done.</li> </ul>

Key Points: Digital experiences are not like traditional customer interactions, it is immediate, there is a lot of competition, and expectations are really high — needs to start with user research. You don’t know them as well as you think you do. Your research is product-focused, not user-focused. Your users/market may have changed — not a one-and-done.

Key Points: <ul> <li> Digital experiences are not like traditional customer interactions, it is immediate, there is a lot of competition, and expectations are really high — needs to start with user research.</li> <li> You don’t know them as well as you think you do.</li> <li> Your research is product-focused, not user-focused.</li> <li> Your users/market may have changed — not a one-and-done.</li> </ul>

Why do I need to do user research?

Founders Ask Questions: The only show that answers real questions from real founders trying to navigate the startup world and build a company from the ground up.

Christian Beck has worked with dozens of startups, answering questions around product management, user experience, user research, design, branding... you name it, he’s heard it. If you’re a founder (or an aspiring entrepreneur) you’ve probably had some of these questions yourself. Tune in to founders ask questions to hear Christian’s answers in the time it takes you to commute to work (or less).

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Founders Ask Questions: The only show that answers real questions from real founders trying to navigate the startup world and build a company from the ground up. Christian Beck has worked with dozens of startups, answering questions around product management, user experience, user research, design, branding... you name it, he’s heard it. If you’re a founder (or an aspiring entrepreneur) you’ve probably had some of these questions yourself. Tune in to founders ask questions to hear Christian’s answers in the time it takes you to commute to work (or less).

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Why do I need to do user research?

Why do I need to do user research?