Not too long ago it was common practice to write blog articles that were 300 to 500 words long. That’s how I got my start: writing a short blog article every day focusing on one idea. It’s fairly easy to write a short blog article, but the payoff isn’t there anymore for Google search engine rankings.

Yes, it’s still possible to rank well with blog content, but the game is always changing with Google. If you want to gain significant traction with blog content, you need to aim for around 2,000 words per blog article. The average word count for website pages and blog articles that rank on the first page of Google search results is 1,890 words.

Instead of writing a list or overview of a few topics, focus on one topic or even a subtopic and go into greater detail on that topic. When you focus on the nuances of a topic, it serves your audience better because it gives a greater context for the people who land on that page or article. While you may be writing two or three articles a week, you can use the same amount of time to write a longer article once a week that better serves your audience.

I’d love to hear about the different options you’ve used to create blog content. Send me your thoughts and ideas at [email protected] or tag me @keynotecontent. Have a great day today and remember, your Message matters!

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”