In this insightful podcast, we engage with Muhammad Ammar Hassan, the Chief Marketing Officer of Daraz Pakistan, the country's largest e-commerce platform under the Alibaba Group. Together, we explore the crucial evolution marketers must undergo to become effective business leaders in Pakistan. The conversation delves into the significance of marketing in top leadership, the art of brand building, challenges in producing notable marketers in Pakistan, and the dynamics of short-term and long-term brand building. We also discuss the evolution of influencer marketing and the current state and future trajectory of agencies in Pakistan.
Muhammad Ammar Hassan brings over 12 years of marketing experience to the table, having previously played a pivotal role in establishing OLX in Pakistan as the Head of Marketing & Digital Ad Sales. As the CMO of Daraz, he leads a dynamic team across various functions, including Branding, Buyer Growth, Traffic Operations, Design Studio, Daraz Advertising Solutions, and Corporate Communication/PR. 
Join us as we uncover the essence of the marketing landscape in Pakistan and the evolving role of marketers in shaping business leadership.

#marketing #daraz #howdoesitwork

00:00 Highlight
01:35 Role of Marketer
03:41 Marketing Agencies of Pakistan
09:25 Negative Role of Ad Agencies in Pakistan
15:05 What Is Performance Marketing
19:52 Daraz Marketing Success
25:21 Dilemma of Online Sellers in Pakistan
27:40 Live Streaming of World Cup and Huge Marketing Success
31:40 Secret of Influencer Marketing
34:50 How Daraz Uses Influencer Marketing

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