Paul debunks some of the myths surrounding high-level decision makers (HLDMs).

Show Notes

FE FI FO FUM. I SMELL THE BLOOD OF A…Salesperson. High-level decision makers get a bum rap!

Many HLDMs started out as salespeople. Salespeople generate revenue in their own organizations. Why would they have a problem with you?

A whopping 90% of salespeople do not call at the highest level in an organization! 

HLDMs focus on more than just a product. They want to know how your solution will help them achieve their long-term organizational goals. 

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