Market for what your customers expect, not what they want.

Tim Parkin, President of Parkin Consulting, is a global marketing advisor. Tim shares his insights on how he transforms chaotic marketing departments into high-performance marketing teams.

In this episode:

➤ The journey of how a magician and software engineer became the perfect combination for a marketer

➤ The science behind marketing makes it a process more than a creative art

➤ Why you should get marketing ideas from sales, customer service, even HR