The Content Brief

Why Do Ted Lasso's Lessons Work in Real Life Businesses?


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Ted Lasso isn't just a heartwarming comedy series - it's packed with powerful lessons about leadership, company culture, and communication.

These factors can make or break a company's culture, content success and audience reputation.

Nick Coniglio and Marnie Stockman are successful tech entrepreneurs and big Ted Lasso fans who have written a book called Lead It Like Lasso.

It features a comprehensive dive into the show's themes of people, culture, communication and leadership and applies them to real-life settings—like your business.

For example:

  • Why the "Believe" sign demonstrates how core values need more than words on a wall
  • How transparent communication turns challenges into opportunities to build trust
  • How to create your own Diamond Dogs as a support network
  • Why different leadership styles (from Roy Kent to Rebecca Welton) can all drive success
  • How authentic communication builds stronger teams and customer relationships

Even if you're not a Ted Lasso fan, you'll discover practical insights about leadership that work in any boardroom, classroom, or living room.

Get the book - Lead It Like Lasso

Visit the website - LeadItLikeLasso.com

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The Content BriefBy Scott Murray