Why does it seem like every skincare brand has a quiz on their homepage?

Traditionally, skincare and cosmetics brands relied on in-person retail sales.

Well, then 2020 happened.

And ecommerce became every more important.

There are a few reasons why quizzes are invaluable to skincare brands:

- Personalize The Customer Experience:

- Reduce overwhelm

- Find the right product

- Ensure customer satisfaction

A quiz can quickly surface key insights that create a better customer experience.

This episode is a recap of some of the findings from diving deep into skincare ecommerce marketing.