It can be easy to misplace your priorities and forget why we're even putting the time and energy into this whole creativity thing at all. 

This week on Keep the Flow, I get into the big WHY behind all of our efforts and struggles. Do we need to create? Is necessity really the mother of invention and if so, should we not be asking invention - who's your daddy?

Examples from Charles and Ray Eames as well as my own work show us what some of the motivations are for all our efforts.

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