How is the mental health epidemic affecting creatives working in the online space (i.e. YouTubers, podcasters and bloggers) and what can we do about it? Psychiatrist and composer, Dr Christian Heim, explains 1) why creators, who rely on social media to market their content, have increased levels of anxiety, depression and even suicidality. We also touch on 2) the risks of normalising mental health issues on social media and 3) how much do you reveal of your struggles as a personal brand?