Something borrowed, something blue… something totally made up by marketers? This episode walks down the aisle of wedding history, from ancient “I do’s,” to the Victorian white dress craze, to the diamond industry’s most iconic ad campaign. Lisa, CB, and Whitney break down how marketing turned matrimony into a multi-billion-dollar tradition factor - and why we still can’t resist saying YES!

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NO PROMO is hosted by Lisa Kribs, CB Brown & Whitney Young
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TGW Studio is a women- & queer-owned marketing agency based in NY.