Let's tackle the big question: what is love? Better yet, how do the things we love affect our stories and identities? Why do we love something, and what do we actually love about it? This week, we chat with Dr. Aaron Ahuvia, the world's leading academic expert on non-interpersonal love. Dr. Ahuvia is Professor of Marketing at the University of Michigan-Dearborn College of Business, who has pioneered the research on love since 1990. He shares with us what it means to love, how the things we love add to our stories and identities, and how products and brands can foster brand love among customers.