In this special episode of Monetize with Marcus, Marcus is a guest in a podcast. Marcus Y. Rosier, a renowned figure in the digital space specializing in online course creation and business automation. The conversation traces Marcus's journey, from entering the online realm to becoming a global speaker and consultant. The episode underscores the importance of empathy, addressing personal challenges before assisting others, and the evolution of sales funnel strategies in the digital landscape. The engaging discussion explores sales psychology nuances, stressing effective sales strategies like finding a unique approach, delivering value in presentations, and maintaining the delicate balance of information disclosure. The hosts delve into humanizing the sales pitch and highlight key concepts such as preaching and teaching, avoiding information overload paralysis, the significance of Know, Like, and Trust (KLT), and the role of avatars in audience connection.

🕘Timestamps:

00:00 Who is Marcus Y. Rosier?

·        Marcus is an expert in Online Course Building and Business Automation

·        Sharing Funnel Insights

07:45 Marcus's Journey and Evolution

·         Stumbling into the Online Space

·         Importance of Solving Personal Problems Before Helping Others

·         Evolution from Author Assistance to Global Speaker and Consultant

·         Journey from Books to "Your 30 Day Book" Program

·         Transition to a Done-for-You Publishing Company

18:34 Building Relationships and Funnels

·         Marcus's Relationship Building via Mailing List and Periscope

·         Transition from Physical Books to Digital Formats

·         Utilizing Infusionsoft and Lead Pages for Funnels

·         Role of Tours and Speaking Engagements in Early Success

·         Unknowingly Building Funnels from the Start

30:05 Reading Data and Understanding Metrics

·         Importance of Data in Funnel Optimization

·         Metrics in Webinar Funnels: Lead Cost, Opt-in Rate, Show-up Rate, Conversion Rate

·         Danger of Assuming All Business Skills Are Inherent

·         Perceptions Created by Software/AI on Information vs. Skill Transfer

42:05 Challenges for Course Creators and Coaches

·         Challenges for New Entrants in Online Coaching

·         Dangers of Blindly Emulating Success Without Skill Understanding

·         Arrogance in Assuming Funnels Alone Ensure Success

·         Emphasis on Difference Between Information and Skill Transfer

51:02 Sales Psychology and Webinars

·         Understanding Sales Psychology

·         Finding Your Unique Approach

·         Moving Beyond Imitation

·         Providing Value and Avoiding Overwhelm

·         Humanization and Authority in Sales

59:51 Messaging, Marketing, and Content Creation

·         Importance of Effective Messaging

·         Psychographics vs. Demographics

·         Content Creation Beyond Follower Count

·         Purposeful Content vs. Vanity Metrics

·         Strategies for Nurturing Email Lists

Quotes:

"You got to find your own lane. It's not just about getting people in the room and talking. It's about providing the value in order for them to exchange their money."

"If we give too much information, it paralyzes a person. They don't want to move forward because they don't want to feel like they missed a step."

"You teach backward, you invest forward. Slow down to humanize, then speed up to create distance. It's the balance of sales psychology."

"Messaging is marketing. You sell by psychographics, not demographics. It's about appealing to emotions and values."

"Success is not predicated on how many people like our content. I was dope before I did it. Your comments and likes are not you voting on me."

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👥 Guests: https://www.instagram.com/marcusyrosier/

🎧 Apple: https://podcasts.apple.com/gb/podcast/monetize-with-marcus-podcast/id1677060164

🎵 Spotify: https://open.spotify.com/show/7ygfl8r3yvauP79ZlfT1MC?si=d68c8f2bca6c4f65

📺 YouTube: https://www.youtube.com/channel/UCWCa-7GZEEB_DnOv_aYS65A

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