The choice is very simple, and yet very profound as to who Jesus is in one's life.  One either calls him lord, or one does not.  There is no middle ground.  It is a simple either/or proposition.  Either choice stipulates a unique destiny.  If one's choice is a yes to the person of Jesus as lord he or she will reap eternal rewards.  However, if one does not say yes to the person of Jesus he or she will not see eternal life.