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Why Do You Care What The Competition Is Doing?
Most practice owners have a daily habit they wouldn’t call a habit. Scrolling through competitor accounts, clocking what other clinics are charging, watching what new memberships and treatments they’re rolling out. It feels like research, but it’s stealing your energy from your own growth.
In this solo episode, Jessica makes the case that almost none of what you see your competitors doing connects to a real decision in your own business. She walks through how she handles it with her consulting clients. When a competitor’s offer comes up, she asks one question: why do you care? Most of the time the answer is that it doesn’t apply to your goals at all, and the conversation ends there.
She also tells a story from a conference stage that quietly changed how she thinks about competitors. What shows up on someone else’s social tells you almost nothing real about how their business is actually running, who their providers are, or whether their numbers add up. Her most successful clients all share one trait. They’re so locked in on their own business that they don’t have room to think about anyone else’s.
Listen for the simple question Jessica asks every time a competitor’s name comes up in a client meeting.
Questions answered by this episode:
Jessica Hunter
Head of Aesthetic Consulting, Aesthetic Brokers
Jessica Hunter is the Founder & CEO of Hunter Consulting and Head of Consulting at Aesthetic Brokers, where she helps medical aesthetic clinics grow smarter and stronger. She’s partnered with more than 75 clinics across Canada and the U.S., guiding them to boost profits, streamline operations, and build lasting success.
Known for her energy, straightforward approach, and genuine care, Jessica believes the best advice comes from truly understanding each business, especially its financial health and unique challenges.
Follow Jessica on Instagram @hunterconsulting_
Connect with Jessica on LinkedIn
About Aesthetic Appeal
Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.
Learn more about Aesthetic Brokers
Follow Aesthetic Brokers on Instagram @aestheticbrokers
Theme music: Blinding, Cushy
In this solo episode, Jessica makes the case that almost none of what you see your competitors doing connects to a real decision in your own business. She walks through how she handles it with her consulting clients. When a competitor’s offer comes up, she asks one question: why do you care? Most of the time the answer is that it doesn’t apply to your goals at all, and the conversation ends there.
She also tells a story from a conference stage that quietly changed how she thinks about competitors. What shows up on someone else’s social tells you almost nothing real about how their business is actually running, who their providers are, or whether their numbers add up. Her most successful clients all share one trait. They’re so locked in on their own business that they don’t have room to think about anyone else’s.
Listen for the simple question Jessica asks every time a competitor’s name comes up in a client meeting.
Questions answered by this episode:
- How do you stop comparing your business to your competitors?
- Should you match your competitor’s prices as a med spa owner?
- How do you stay focused on growing your own practice?
- Should med spa owners follow their competitors on social media?
- How do you handle competition in the aesthetics industry?
- Why is watching your competitors hurting your med spa’s growth?
- What do the most successful aesthetic practice owners have in common?
- Is it useful to track what other med spas are charging?
- How do you set your own prices without copying competitors?
- What question should you ask yourself when a competitor catches your attention?
Jessica Hunter
Head of Aesthetic Consulting, Aesthetic Brokers
Jessica Hunter is the Founder & CEO of Hunter Consulting and Head of Consulting at Aesthetic Brokers, where she helps medical aesthetic clinics grow smarter and stronger. She’s partnered with more than 75 clinics across Canada and the U.S., guiding them to boost profits, streamline operations, and build lasting success.
Known for her energy, straightforward approach, and genuine care, Jessica believes the best advice comes from truly understanding each business, especially its financial health and unique challenges.
Follow Jessica on Instagram @hunterconsulting_
Connect with Jessica on LinkedIn
About Aesthetic Appeal
Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.
Learn more about Aesthetic Brokers
Follow Aesthetic Brokers on Instagram @aestheticbrokers
Theme music: Blinding, Cushy
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By Aesthetic BrokersMost practice owners have a daily habit they wouldn’t call a habit. Scrolling through competitor accounts, clocking what other clinics are charging, watching what new memberships and treatments they’re rolling out. It feels like research, but it’s stealing your energy from your own growth.
In this solo episode, Jessica makes the case that almost none of what you see your competitors doing connects to a real decision in your own business. She walks through how she handles it with her consulting clients. When a competitor’s offer comes up, she asks one question: why do you care? Most of the time the answer is that it doesn’t apply to your goals at all, and the conversation ends there.
She also tells a story from a conference stage that quietly changed how she thinks about competitors. What shows up on someone else’s social tells you almost nothing real about how their business is actually running, who their providers are, or whether their numbers add up. Her most successful clients all share one trait. They’re so locked in on their own business that they don’t have room to think about anyone else’s.
Listen for the simple question Jessica asks every time a competitor’s name comes up in a client meeting.
Questions answered by this episode:
Jessica Hunter
Head of Aesthetic Consulting, Aesthetic Brokers
Jessica Hunter is the Founder & CEO of Hunter Consulting and Head of Consulting at Aesthetic Brokers, where she helps medical aesthetic clinics grow smarter and stronger. She’s partnered with more than 75 clinics across Canada and the U.S., guiding them to boost profits, streamline operations, and build lasting success.
Known for her energy, straightforward approach, and genuine care, Jessica believes the best advice comes from truly understanding each business, especially its financial health and unique challenges.
Follow Jessica on Instagram @hunterconsulting_
Connect with Jessica on LinkedIn
About Aesthetic Appeal
Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.
Learn more about Aesthetic Brokers
Follow Aesthetic Brokers on Instagram @aestheticbrokers
Theme music: Blinding, Cushy
In this solo episode, Jessica makes the case that almost none of what you see your competitors doing connects to a real decision in your own business. She walks through how she handles it with her consulting clients. When a competitor’s offer comes up, she asks one question: why do you care? Most of the time the answer is that it doesn’t apply to your goals at all, and the conversation ends there.
She also tells a story from a conference stage that quietly changed how she thinks about competitors. What shows up on someone else’s social tells you almost nothing real about how their business is actually running, who their providers are, or whether their numbers add up. Her most successful clients all share one trait. They’re so locked in on their own business that they don’t have room to think about anyone else’s.
Listen for the simple question Jessica asks every time a competitor’s name comes up in a client meeting.
Questions answered by this episode:
- How do you stop comparing your business to your competitors?
- Should you match your competitor’s prices as a med spa owner?
- How do you stay focused on growing your own practice?
- Should med spa owners follow their competitors on social media?
- How do you handle competition in the aesthetics industry?
- Why is watching your competitors hurting your med spa’s growth?
- What do the most successful aesthetic practice owners have in common?
- Is it useful to track what other med spas are charging?
- How do you set your own prices without copying competitors?
- What question should you ask yourself when a competitor catches your attention?
Jessica Hunter
Head of Aesthetic Consulting, Aesthetic Brokers
Jessica Hunter is the Founder & CEO of Hunter Consulting and Head of Consulting at Aesthetic Brokers, where she helps medical aesthetic clinics grow smarter and stronger. She’s partnered with more than 75 clinics across Canada and the U.S., guiding them to boost profits, streamline operations, and build lasting success.
Known for her energy, straightforward approach, and genuine care, Jessica believes the best advice comes from truly understanding each business, especially its financial health and unique challenges.
Follow Jessica on Instagram @hunterconsulting_
Connect with Jessica on LinkedIn
About Aesthetic Appeal
Aesthetic Appeal is where Aesthetic Brokers brings you the latest insights straight from Southern California. We break down what’s happening in the medical aesthetics world—especially when it comes to private equity and transactions with mergers and acquisitions that matter to you as a practice owner.
Learn more about Aesthetic Brokers
Follow Aesthetic Brokers on Instagram @aestheticbrokers
Theme music: Blinding, Cushy