https://www.youtube.com/watch?v=GP_WhRcwB9M&feature=youtu.be

Thoughts on strategy and the value of reading older books in your industry.

Amazon-Proof Your Business https://brianjpombo.com/amazonbook/

Transcription

Why does business history matter?

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

I'm pointing to the outside of this book you can see it's nice in yellow. I love old books, especially ones that I've been recommended or by interesting people from time. This is happens to be Alistair Crompton, The Craft of Copywriting.

This is one that's been recommended by many copywriters. copywriting is the art of writing sales copy the art and the science behind it. And this is one of those that's difficult to find has not been reprinted in quite a long time.

I was able to find it online for a large amount for as far as the book goes, but a small amount for a good rare book.

Why do I go out of my way to buy rare books, audios, videos, of past business history?

In other words, the techniques, the strategies and the principles that people way back talked about? Why is that intrigued me? Why is that interesting?

Well, I'll tell you why, but first I want to recommend my book, 9 Ways to Amazon-Proof Your Business.

If you want something that's really directed today, even if you're not into history, this will give you some resources you can get into that won't cost you that much money. But also it reveals some very turnkey strategies, they're going to take time they're going to take effort. It's not, it's not a get rich, quick thing.

But if you're looking for some long term strategies to be able to take your business to the next level, get my book, 9 Ways to Amazon-Proof Your Business, you can go out and buy it. Or you can go pick up a free copy at AmazonProofBook.com.

AmazonProofBook.com.

But what about the history, what about the old books like this, right. And this is one of those that's actually been sitting, I've bought it, and it's sitting on my to read pile my to read pile grows quicker than my read pile. Because I'm a slow reader.

But it doesn't stop me from going after it. This stuff I know needs to be preserved. But also I want to understand the the principles behind the tactics and the strategies, even if the person is talking about nothing but principles and tactics.

I mean, talking about nothing but strategies and tactics, I want to know the underlying principles of that, because that's something that never goes away. We've talked about before the old Jeff Bezos line about how, you know, show me what isn't going to change in 10 years.

And that's what matters most and what changes doesn't matter. What doesn't change is the things that you can build large companies, you can build large companies on top of those principles.

So it's the principles that matter most. I'll give you a great example. The reason why this is hot in my mind, even though I do this stuff all the time, I just recently bought a old set. And I say old, I don't mean to be patron, I don't mean to be putting down anybody in the audience.

It's old in terms of most of my audio video collection of, of business tutorials and so forth. This happens to be from the 70s, late 70s, early 80s, somewhere in that time. And because it's rare, I consider it old, okay, it's not that old. It's I'm probably older than this material but it's a rare find.