In this episode of the International Web Effectiveness Podcast, Bill Hunt and Bill Scully discuss the critical need for search marketing representation at the C-suite level.

They explore the reasons behind the lack of representation, the strategic value of digital marketing, and how search professionals can align their efforts with broader business goals.

The conversation emphasizes the importance of demonstrating the financial impact of search initiatives and earning a seat at the table through strategic contributions.____________________________________________

Bill Hunt's article: "Why Does Search Still Not Have C-Suite Exposure?" ►https://www.back-azimuth.com/why-does-search-not-have-c-suite-exposure/

Jason Kilgore's LinkedIn post:

"Search Needs a C-Seat at the C-Suite"► https://www.linkedin.com/feed/update/urn:li:activity:7279522217158131712/____________________________________________

Hosts: Bill Hunt and Bill Scully

Full show notes: ⁠ https://internationalwebmastery.com/international-web-effectiveness-podcast/episode-21-why-does-digital-marketing-still-not-have-c-suite-representation/

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