"Why does everything feel urgent, all the time?"

In this episode of Many Brains of the CEO, Simone breaks down why urgency isn’t actually about workload — it’s about unclear priorities, constant interruptions, and unspoken expectations.

From notification overload to people pulling on you from every direction, this conversation explores how CEOs unintentionally create urgency — and how to design it out of your business and life without dropping the ball.

If you feel like you’re always reacting, constantly interrupted, and never fully focused, this episode will help you calm the noise and take back control of your attention.

In this episode, we talk about:

• Why urgency is a clarity problem, not a time problem
• How constant notifications contribute to burnout and reactivity
• The role unclear priorities play in making everything feel “on fire”
• Why teams escalate when expectations aren’t explicit
• How CEOs accidentally train people to expect immediate responses
• Simple ways to reduce urgency without disengaging
• How prioritization and communication calm your nervous system