A question we often get asked is "why is lighting so important in video production" This week on "Getting into it with Loveridge Digital" we are going to cover why lighting is so important in video production.

There are many aspects involved in creating a visually aesthetic and effective video or film. Lighting is one of the key factors involved in effective cinematography, and understanding the principles behind it can assist in ensuring high-quality results from whatever content is being created.

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