A recent survey by Econsultancy found that at least 30% of website visitors would use a search bar on a website to continue searching for additional content. That means roughly one out of every three people who come to your website is looking for a way to search for more of the same content on your website. This same crowd are also five times more likely to convert into a lead if they can use a search feature on your website.

Our website at Keynote Content has a small eyeglass search icon at the end of our main menu towards the top of our website. We also have a search feature at the bottom of our website in our footer section.

So, where’s your search button? I recommend adding a search button towards the top of your website and at the bottom in your footer section. This gives readers a chance to search before they scroll down as well as searching after reading an article or page.

Today is about making sure you have a Search feature easily accessible on your website. Double-check on your site and add a search bar if you don’t have one right now.

Have a great day today and remember, your Message matters!

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”