Reframing Marketing

Why does no one know how AI works?


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No one really knows how AI works, not even the people who created it. This has puzzled me for a long time. Why does no one know how it works?

If we created it, we should know how we built it 🤷🏻

I recently read Mo Gawdat's book Scary Smart, where I learned that the reason we don't know how AI works is that we didn't create it. AI built AI.

In this episode, I explain how AI can build itself and how the complexity of the code it creates means that no human will ever truly understand how it works.

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Reframing MarketingBy Simon Batchelar