Why does running a “fine” business still feel so stressful?

In this episode of Olive Insights, Sarah Petty talks about a type of stress that rarely gets discussed but is incredibly common among business owners. That constant, low level anxiety that lingers in the background, even when sales are steady and nothing seems obviously wrong.

From the outside, everything looks okay. Clients are happy, revenue is coming in, and the bills are paid. But internally, there is still uncertainty. Questions like “Is this actually working?” or “Should I be earning more by now?” quietly sit in your mind.

Sarah explains why this stress often has less to do with crisis and more to do with a lack of clarity, especially around profit.

Drawing on her experience as a virtual CFO, she shares how understanding your numbers and defining what profit really means for your business can dramatically reduce the mental load and help you make decisions with confidence instead of fear.

In this episode, Sarah covers:

• Why business ownership creates a unique kind of stress
• The constant mental load many owners carry in the background
• How uncertainty fuels anxiety more than bad news ever could
• Why avoiding your numbers keeps you stuck in guesswork
• The importance of understanding profit, not just revenue
• How financial clarity reduces risk and decision fatigue
• Practical ways to regain control and calm in your business

If your business looks healthy on the surface but still feels heavy behind the scenes, this episode will help you understand why and show you how clarity can replace that constant worry.

Because confidence in your business comes from knowing your numbers, not hoping for the best.

About Olive Business Partners 
Olive Business Partners is a Virtual CFO firm founded and led by Sarah Petty, a seasoned CFO passionate about helping business owners take control of their finances and scale with confidence. Whether you're planning to hire a team, invest in technology, expand into new markets, launch new products, take on larger clients, raise capital, or prepare for acquisition, we’ll help you make informed financial decisions that support your long-term success. 

Like the olive tree, we believe in steady, resilient growth. We connect ambitious business owners with experienced CFOs, providing tailored support for the stage you're at and the challenges you're facing. Our flexible model gives you access to expert financial guidance when and where you need it without the cost of a full-time CFO. 

Success Circle: The Success Circle | Step up, scale up and achieve ongoing financial success. — Olive Business Part…