SEO, or search engine optimization, is the process of optimizing a website to rank higher in search engine results pages (SERPs). The ultimate goal of SEO is to drive more organic traffic to a website, which can lead to increased visibility, brand awareness, and conversions. However, even with the best SEO practices in place, it is not guaranteed that a website will reach the top of search engine results pages. There are several reasons why a website may struggle to rank high in SERPs, and in this article, we will explore some of the most common ones. Watch more marketing videos at ⁠Sun And Light Channel Youtube⁠.