https://www.youtube.com/watch?v=1TPVZLdaivs&feature=youtu.be

Thoughts on strategy from a business strategist.

Amazon-Proof Your Business https://brianjpombo.com/amazonbook/

Transcription

So why does strategy matter in business?

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

In fact, I believe this is the 650th episode of Brian J Pombo Live, if you can believe that, you can go back and check out older episodes on YouTube or wherever you happen to be watching or listening to this.

Also, we have an archive which got interrupted last year, but will be soon back in place over at BrianJPombo.com. You should be able to see most of the episodes if not every episode, back over there at least eventually. Stay tuned for that.

So why do strategies matter?

Yesterday, we talked about principles and principles are pretty clear. I mean, principles matter in life, if you believe that principles exist, which I haven't met anyone that doesn't believe that they exist on some level, that there are certain rules that the universe runs by. You know, whether you call that theological or scientific or what have you there, there are certain things that kind of hold everything together.

The when it comes to strategy, it's not something that is often taught in school or discussed hardly at all, we learn a whole lot about principles and about rules and about things that exist or don't exist.

But we don't talk a whole lot about strategy.

What is strategy?

I'll give you my most simplest definition strategy is the process. You go by to plan your how you're going to take the principles or, or gain the vision that you have via principles.

You have a vision for your business, you have a vision for what you're doing in life. Strategy is the game plan to get there. It's the game plan to achieve your dreams and goals and everything else that you aspire to in life.

So how do we go about doing this?

How do you draft out a strategy?

The main thing is to have the intent to have it, you have to have the intent to draw something out to have somewhat of a game plan with the idea that it's flexible.

Because I know a lot of entrepreneurs, a lot of business owners, a lot of people who run things, if you're just the executive of a large company, a lot of times you'll be much more spontaneous. And you don't want to be held down by by rules and regulations and a very specific game plan.

But the game plan is more just it's just the plan, it doesn't mean that's what actually is going to happen. This is just an initial first draft is what how I like to look at it, first draft of where we'd like to go in the most ideal scenario, with what we know of everything that's on the ground and what our obstacles are going to be what we know from right now, where we're going to go from here to get from point A to point B.

That's what the game plan is all about. That's what strategy is, doesn't mean it doesn't change, it totally changes it needs to change you need. This is why I don't just come in and build a strategic plan for our company. And then we're done.

You know, that isn't I don't just get paid once. It's an ongoing thing. Strategy is an ongoing growing thing. Unlike principles, which are pretty solid. And the vision which tends to stay pretty solid. The strategy is always changing.