What was the last invitation you received in your mailbox? What was that invitation for? This was an actual written invitation. Remember that small surge of energy when you realized someone wanted YOU to be at their special event. That’s oxytocin, the second of the four main chemicals found in our brains.

Oxytocin is called the ‘love’ chemical because it’s closely tied to relationships and being a part of something bigger than ourselves. It’s what bonds us together to do something extraordinary. It’s what inspires protests, manifestos, and even Declarations of Independence.

Your audience absolutely wants to be part of something bigger than themselves. It answers the question, “Do I belong in this community? Is there anyone else I can connect with who knows what I’m going through right now?”

That’s why masterminds, group coaching programs, and membership sites are all highly effective experiences. It’s because they’re fulfilling the desire our audiences have to know they have a place to belong.

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”