The term "marketing strategy" often gets a bad rap. Over the years, it's become dangerously synonymous with "busy work" or "pointless thing we don't want to do." In this episode, we discuss why firms need marketing strategies - and a straightforward way to create a marketing strategy that helps your firm reach its goals.

Highlights:

• Why trying to boil the ocean won't get you much
• What a marketing strategy does for your firm
• How a strategy helps you make better use of your resources
• The importance of knowing who you want to reach and why
• A brand template is not a substitute for a marketing strategy

Episode Resources

Connect with Brian Jones and Patience Jones

• https://graphicmachine.com/
• https://www.linkedin.com/company/graphicmachine/
• https://www.linkedin.com/in/brian-jones-graphicmachine/
• https://www.linkedin.com/in/patiencejones/