In this episode, you'll learn why social impact data is important for donors when selecting which charities to give to. We chat with Heather King, Vice President of Evidence and Implementation,  and Chief Ontologist of Impact Genome, and explore how donor decisions actually change when provided with data. Finally, we discuss how to standardize social impact data.   Learn more about Impact Genome:   1:04 - How do donors decide on which charities or non-profits to give to? 4:14 - Why impact data is important for donors making decision on which charities to give to 6:22 - How Impact Genome's Study provides data to donors 8:57 - What were the results after donor's made their donations 10:43 - Giving decisions of donors with and without impact data 12:23 - How does data benefit donors who need to give immediately? 14:07 - Next steps in collecting impact data for donors.