In today's episode, you'll learn why social impact data is important for donors when selecting which charities to give to. We chat with Heather King, Vice President of Evidence and Implementation and Chief Ontologist at Impact Genome, and explore how donor decisions actually change when provided with data. Finally, we discuss how to standardize social impact data   Timestamp of our discussion: 1:04 - How donors decide on which charities to give to?

4:14 - Why impact data is important for donor decision-making

6:22 - What the Impact Genome's study shows about donors

10:43 - Giving decisions of donors with and without impact data?

14:07 - Next steps in collecting impact data for donors.