Let’s face it: Amazon is a very big company and they have done a lot of  different things very well. 

However, it turns out that they may not yet  be able to do everything perfectly. One area where the Amazon product  managers are still struggling is in Europe. Specifically, when it comes  to selling both apparel and footwear they have not yet quite figured out what Europeans really want. 

What can the Amazon product managers do to fix this problem?