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Why Don’t You Eat Your Vegetables? Behavioral Economics and Communication in Healthcare
Rational irrationality, decisions that make no sense, are at the core of our healthcare communications- and frankly, our ability to move the needle towards better health. Behavioral economics offers a framework to study why we do what we do.
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By Healthcare PitstopRational irrationality, decisions that make no sense, are at the core of our healthcare communications- and frankly, our ability to move the needle towards better health. Behavioral economics offers a framework to study why we do what we do.