In this episode, we’re joined by Brooks Miller, EVP of Creators at Edelman — the world’s largest independent PR firm. From building Twitter’s creator ecosystem to leading Edelman’s global influencer practice, Brooks has been at the forefront of how brands and creators build trust, navigate risks, and drive real cultural impact.
We dive deep into the future of creator marketing, the importance of co-creation, how brands can walk the tightrope in sensitive cultural moments, and why protecting creator humanity and mental health is more important than ever.

🎯 Key Topics Discussed:

1. How brands can future-proof with co-creation & CreatorLab
2. Edelman’s Creator Trust Score & why vetting is non-negotiable
3. What Pantene’s Alex Earl campaign teaches us about risk & fun
4. Why social listening is essential for cultural relevance
5. Creator burnout, mental health & the role of agencies
6. The future of creators in shaping products, culture & policy
7. Why LinkedIn is the next big opportunity for creator marketing


Check out the three most downloaded episodes: 

• Exploring the Evolving Landscape of Influencer Marketing with Aaron King

• Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie 

• The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis

If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: fame.so/phl-guest


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