During Estate Planning Awareness Week 2017, Insight Briefs takes a look at a niche market opportunity that every estate planning attorney should know about. Elder law presents an invaluable opportunity to meet the needs of aging clients and puts meaningful plans in place to serve this growing and underserved market. This practice area can be both personally rewarding in its ability to positively impact families and professionally rewarding in growing your client base.

Listen as Valerie Peterson, JD and Chief Executive Officer of ElderCounsel, and host Patrick Carlson, JD, LLM, discuss the unknowns of and misconceptions about elder law and how you can incorporate elder law into your practice.