Sags and Jordan Horak of Cato Outdoors get into why great hunting dogs can solve problems humans barely understand, how instinct shows up in both dogs and business, and why some of the best outcomes come from operating without certainty. 

Here’s what you’ll get from this one: 

🔥 Why dogs can smell direction not just scent

🔥 The 3 percent odds behind winning nationals

🔥 Waking up in a cold sweat after ordering 700 Cato Boards

🔥 Why Perdiz hunting breaks American hunting instincts

🔥 How young dogs find more birds while acting completely insane

🔥 The difference between tracking scent and smelling birds in the air

🔥 Why Mel moving 200 cattle became the perfect puppy test

🔥 How COVID accidentally exploded the business

🔥 Why the best dogs solve problems handlers cannot even see

0:00 Intro

04:16 Winning Nationals and Building Cato Outdoors

11:10 Flying a Hunting Dog Into South America

16:34 Why Perdiz Hunting Feels Completely Different

21:02 Why Dogs Smell Directionally

26:30 The Death March Hunt

37:28 Reflections on Uruguay

Connect with Jordan

https://www.linkedin.com/in/jordan-horak-78280920

Cato Outdoors

https://catooutdoors.com/ 

Connect with Sags

https://x.com/RobertSagurton

Trade without Compromise @Fogo

https://www.fogo.io/