We find that the majority of businesses are ignoring their email lists or have not built an email list. When handled correctly, that is avoiding the dreaded “Email Blast”, this is one of the most effective tools for generating additional monthly sales! Marketing Automation Systems like the one we are using, does a fantastic job of “ Segmenting” to create personalized messages to customers and potential customers. Listen in for more insight on this overlooked tool that makes money for those using it!