We've all experienced "cold" marketing or sales messaging from a company or their representative. Many of us have even been responsible for creating and/or delivering such messaging. You know it when you experience it: It feels clinical; just-the-facts; hard to relate to; and often like a giant deposit of information. It's even worse when it is rife with word salad.

Our guest on this episode of Troupe's Said Differently program, Leilani Garrett, is on a mission to bring "radical empathy" to work cultures. She's a speaker, workshop facilitator, and published author who has harnessed her long experience as a sales executive and client services manager for some of the largest software brands in the world.

In this discussion, Leilani talks about applying empathy to the messaging that B2B companies bring to market in order to develop pipeline, sales, and growth. Topics covered:

• What is "radical empathy" in the context of a working environment?
• Why is so much of our messaging lacking the human touch? How did we get here?
• How can we start to bring empathy into our B2B storytelling: what are some practical examples?
• Real stories from her background that were strong "lessons learned" -- including the pitfalls of over-preparation
• Specific actions you can take to increase empathy across your interactions and content

You can download the "Radical Empathy Playbook" for free from her website at: https://www.leilani-garrett.com/

Credits:
Troupe.ai for sponsorship: https://www.troupe.ai
Graphic and production support: 24 and Up
Music: https://pixabay.com/users/backgroundmusicforvideos-46459014/

Said Differently is sponsored by Troupe, the AI hub for messaging success. You can watch the video versions of these podcasts on our YouTube playlist.