Sticky Branding

Why Empowerment Drives Branding — with Jeremy Miller and Sarah Young


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“Branding from the inside out” is one of our #1 beliefs at Sticky Branding. In this episode of the Sticky Branding Podcast, Jeremy Miller and Sarah Young discuss why empowering your team is so important.

Every great brand is built by people: smart, ambitious, creative people. And it’s a leader’s job to engage their team and draw out each person’s full potential to grow a Sticky Brand.

Jeremy Miller is a Strategy Coach, bestselling author, and the founder of Sticky Branding. He works with organizations from around the world to create branding and growth strategies that slingshot their businesses forward.

Sarah Young is a Strategy Coach and author. She guides Sticky Branding’s clients to create marketing strategies that move the sales needle.

In This Episode

  • Strategy without execution is just dreaming.
  • How to shift your mindset to leading through empowerment.
  • The importance of strategy and planning. Sarah and Jeremy go head-to-head on the challenge of not having a vision. If a leader can’t see what’s coming next, it’s hard to empower their employees.
  • Why you need to connect with employees as individuals.
  • How to build relationships with your team, and how that investment fosters empowerment.
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