Serial entrepreneur and professor Dr. Greg Watson reveals the hidden danger behind one of the most common startup mistakes: splitting equity equally among founders. In this eye-opening episode, you’ll discover why this seemingly “fair” approach destroys 70% of startups and learn proven frameworks for structuring founder equity that actually drives success and prevents devastating co-founder conflicts. Whether you’re launching your first venture or scaling an existing business, Dr. Watson’s battle-tested insights will help you avoid this costly pitfall and build a solid foundation for long-term growth.

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