<p style="font-weight: 400;">Ethnography helps to identify upcoming consumer trends, but also requires a lot of preparation to select the countries for research and frequency of visits. In this latest podcast Tassos discusses why desk top research tells you very little about the consumer is thinking, how his research has changed over the years and why immersion studies are as important than ever.</p>

Ethnography helps to identify upcoming consumer trends, but also requires a lot of preparation to select the countries for research and frequency of visits. In this latest podcast Tassos discusses why desk top research tells you very little about the consumer is thinking, how his research has changed over the years and why immersion studies are as important than ever.

<p>Ethnography helps to identify upcoming consumer trends, but also requires a lot of preparation to select the countries for research and frequency of visits. In this latest podcast Tassos discusses why desk top research tells you very little about the consumer is thinking, how his research has changed over the years and why immersion studies are as important than ever.</p>

Why ethnography is more important than ever

Emerging Markets are fast-changing and full of hope. With accelerating speed of change, predicting and understanding upcoming trends require a deep understanding of people and their cultures. Tassos Stassopoulos visits the homes of consumers in EMs to understand their beliefs, values and aspirations. In this series he shares his insights. Learn more at https://trinetra-im.com

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Why ethnography is more important than ever

Why ethnography is more important than ever