The Media Couple

Why Eurovision Isn’t About Winning Anymore


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Eurovision 2025 was a massive live broadcast — but is winning still the point?

This week on The Media Couple, we unpack why Eurovision has become less about the trophy and more about creating a viral moment. From the jaw-dropping scale of the live production to the Austria vs. Israel showdown at the end, we break down what Eurovision really rewards now — and why that might be changing.

We also share our favourite acts, wonder what went wrong for Remember Monday, and ask: is it time to rethink the voting process?

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The Media CoupleBy Rory Nichols & Sophie Haines-Nichols