Equine Photo School

Why Event Photography and How to Get Started


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  • Define Event Photograph?
  • Event photography is different than rodeo. There is a single event or a couple of very similar events going on for an extended period in one place. 
  • For example, barrel racing and maybe pole bending. Or breakaway and tie-down. Or ranch sorting and team penning. 
  • In event photography, you can start out small. There are week-nighters or weekend jackpots. These could be just a few hours or a day or two. 
  • Then, as you grow your business you can take on bigger events that last 3 days or more. These are where many photographers decide to go full time because these start to get profitable enough to replace their 9 to 5. These longer events also eat into their regular work schedule too. 
  • How is it different from other genres?
  • In event photography, you have partners and customers. In other genres like portraits, weddings, and commercial work you have clients. 
  • Clients are often paying a large sum of money, hundreds or thousands of dollars, for you to shoot for them. You might be taking pictures of them or of something they want you to do. 
  • Customers are a lower tier. Customers buy a product from you that you've created. They do not have much if any say in the product prior to purchase. An example is someone who browses your photos online or at your booth then chooses their favorite one. 
  • Partners on the other hand may or may not pay you directly but are potentially your biggest source of income albeit indirectly. I think of the event producers as partners, we are on the same team with goals and ambitions that work well together. For example, we both want their event to be as big and successful as possible. The better their event does, typically the better our business does too. We help each other succeed. Some partners will value us so much they insist on paying us and that's ok. 
  • In event Photography, you might have a different partner for each event or you might have a few partners that host several events. Both can be lead to great results. 
  • At each event, you might have hundreds or thousands of customers depending on the size of the event. In other genres, you might just have one client a week. There is safety in numbers. Having thousands of customers makes it more likely that you'll do well. 


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Equine Photo SchoolBy Olie Moss