Episode Summary

In this episode, Jason Robinson, Director of Future Advisory and host of The Numbers Game Podcast, shares invaluable insights on personal branding, niching, leveraging customer feedback, and using Net Promoter Scores (NPS) to transform accounting firms. Jason reflects on his journey in the accounting space, his work with Xero and CPA Australia, and his thoughts on the evolving role of accountants as trusted advisors. Tune in to learn how to elevate your firm’s performance and create lasting client relationships in a competitive industry.

✅ Personal Branding as an Accountant

Jason emphasizes the power of personal branding, encouraging accountants to showcase their expertise and passion through content, presentations, and community engagement.

✅ Niching for Success

Specialising in a specific industry or client type allows firms to speak directly to their audience’s needs, creating stronger connections and driving growth.

✅ Leveraging NPS for Improvement

Net Promoter Scores are more than metrics—they’re tools for identifying strengths, weaknesses, and growth opportunities by listening to client feedback.

✅ Dealing with Negative Feedback

Jason reframes criticism as a gift, urging firms to detach ego from feedback and use it as a tool for continuous improvement.

✅ Consistency in Content Creation

From podcasts to blogs, Jason underscores the importance of regular, quality content to build raving fans and establish thought leadership.

• “Feedback is a gift. Even tough critiques offer the chance to get better.”
• “If you’re going to build your personal brand, you need to know your purpose and be willing to put in the work.”
• “Niching makes marketing easy. When clients feel you understand their pain points, they’re more likely to trust you.”
• “The more we uplift each other as accountants, the more we can elevate the entire industry.”

Jason Robinson is the Director of Future Advisory, a progressive accounting firm specialising in helping businesses thrive through expert advisory and financial services. He is also the co-host of The Numbers Game Podcast, where he shares practical insights for business owners and professionals. With over six years on Xero’s Partner Advisory Council and recent election as Chair of CPA Australia’s Public Practice Committee, Jason is a recognised leader in the accounting industry. His passion for innovation, client success, and uplifting the profession shines through in everything he does.

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